Advertising

Micro-influencer. Middle-influencer. Brand ambassador. Brand advocate. Catchy titles and buzzwords aside, these branding models are all driven by the currency...

Putting out fresh and relevant content is a vital step for business success, helping you to engage customers, boost your...

Data has only recently replaced oil as the most valuable resource. While this should surprise no one, it should act...

For startups and small businesses, when it comes to allocating marketing dollars, value is the most important word. We all seek to...

Sense360, founded by Eli Portnoy, is a sensor-intelligence company that helps restaurants and retailers behaviorally understand the entire customer journey.

The chief marketing officer (CMO) title is no longer fit for someone who performs a single role with untraceable results. CMOs...

Your customers are looking for direct engagement. Here’s how to deliver with your limited bandwidth. Marketing in the 2000s was...

The average consumer is more sophisticated than they were even a couple of years ago. Millennials now choose to spend...

Consider giving away a tool or sharing your knowledge in your next advertising campaign. I’m not sure I’d believe any...

Robert Gerov shares three trends that he's confident will continue to influence the world of online marketing over the course...